About us
In the middle of the year 2020, our determined and energetic CEO embarked on a new project: opening an Esoteric shop. Unlike many, our CEO could not stay at home, as she was an essential worker in the field of Science and Medicine. With great pride, she juggled two equally important jobs. Although she envied those who had the opportunity to stay at home during that year, she understood the importance of her work and was committed to it.
However, exhaustion began to take its toll on her life. Two jobs and zero hours of sleep left her feeling exhausted in just 365 days, without the possibility of taking a break. Despite occasionally taking time off work to recharge her batteries, those moments of pause were not enough to fully revitalize her.
For years, she had considered the idea of opening her own Botanical shop, a witchcraft store. After seeing how others moved their energy and reached new levels of growth in the chaotic year 2020, this collective made her feel that it was the right time to take a step forward. Recognizing her own potential to reach new horizons, she finally decided to materialize that dream that had been brewing for so long.
Every day, our CEO came home full of happiness and immersed herself in the planning and creation of a marketing strategy for her store. After weeks of dedication and effort, she made the brave decision to quit her second job and open her own shop on Etsy. However, the results were not as expected. Although she received support from close friends who bought some of her products, sales on Etsy did not take off as she had imagined. Despite months of analysis and observing the market, her effort seemed to bear no fruit.
That was when things began to change. People became interested in tarot readings, thanks to the recommendations she received. That was the turning point that marked the beginning of a positive turn for our store. Finally, she began to see the right direction and things started flowing in the right direction.
During the years 2021 and 2022, our CEO dedicated time and effort to attending pagan community events, seeking to carve out a small niche in the market. It was in that space where her store finally took off and reached new horizons. The story of this small store is a testament to perseverance and determination, which found its own success through a path full of obstacles and challenging moments.